(The views of Visitor International, the International Association of Visitor Information Providers)
On March 11, The World Health Organization declared the coronavirus a global pandemic. No one knows what the final human and economic toll will be, but we all agree we must make people and their wellbeing our absolute priority, and then seek to sustain our businesses.
As dark as these times are, we will come through this together. At the appropriate time, there will be global campaigns to get people travelling again, and in greater numbers. When this happens the members of Visitor International will be in the frontline guiding visitors to the great experiences their clients offer.
Unfortunately, there are likely to be ‘new’ promoters poised to try and capitalise on the vulnerability of businesses at this time by presenting opportunities to promote to visitors through both print publications and online channels. They are likely to be quoting very low participation rates and claiming large audiences for your message.
Note: In Ireland, Visitor International recommends Glance Promotions (established in 1992).
Visitor International is the International Association of Visitor Information Providers. Our member companies around the world specialise in providing client information to visitors during their stay in their destination, to guide them to wonderful experiences. Our members follow the Association’s code of standards and ethics and are trusted to deliver for their clients.
No one knows for certain when this coronavirus crisis will end or what the human and economic toll will be, but it is having a deep impact on all of us.
The tourism, travel, and hospitality sectors have taken the brunt of the economic impact. At Glance, we are committed to working with all our clients during these difficult times to help their businesses recover.
Want to know the best way to promote to visitors in your targeted county?