The coronavirus is having a devastating effect on global travel and tourism. Our recent All-Ireland survey of visitor attractions gives some insight into the impact of the pandemic and provides some advice.
Visitor Brochures are proven as powerful influencers of visitors during their trips around Ireland. They are Superheros. If they could talk, this is what they might say...
In truth, there is not very much positive news to report on at this time. Whenever there is, we will feature it here. It’s not surprising there is currently no good tourism news when most countries are virtually in lockdown.
Unfortunately, there are likely to be 'new' promoters poised to try and capitalise on the vulnerability of businesses during the coronavirus crisis. Here is some advice from Visitor International - the International Association of Visitor Information Providers.
The latest consumer sentiment survey from Fáilte Ireland (released on May 18) indicates that domestic consumers intentions to take a short break in the next six months has increased significantly.
The travel world has already changed, and we are entering a period which many are calling the 'New Normal’. You need to think about how it’s likely to impact your business and how you might need to do things differently.
The coronavirus pandemic is having a devastating impact on businesses in Ireland, particularly among the tourism-connected business. In response, Failte Ireland has created an excellent support hub on its corporate website.
Visitor Brochures are proven to be the #1 influencer of visitors during a trip, provided they reach visitors in the right place and at the right time. That's where Glance Brochure Display comes into its own. Here are 8 reasons why Glance Brochure Display is so effective in winning you business.
These are extremely difficult times, and so we have put together some of our thoughts and advice on things you could do to attract visitors or increase revenue.
The best strategy is always to 'fish where the fish are'. This will be even more important when tourism and travel resume, when there will be less 'fish' about.
So, you think you are a smart marketer… but you don’t believe in targeting visitors during their Ireland trip through brochures. Here’s FOUR myths debunked and #3 is the biggest one!
This pandemic will have a profound impact on us all. It is also going to change travel and tourism for years to come – travel preferences, travel patterns, and individual behaviours. What will change in the short term?
'Hammer and the Dance' presents the strategic options available to governments to defeat the Coronavirus – do nothing, hammer, or dance. This will help you understand why Ireland is adopting the correct strategy and why we need to support it.
The latest research from World Travel and Tourism Council suggests that up to 75 million jobs are at risk in global Travel & Tourism due to the pandemic, with an estimated Travel and Tourism GDP loss to the world economy of up to US$2.1 trillion in 2020.
Neuroscience studies support the view that reading on-screen tends to be more superficial, while reading on paper is deeper and more considered. Here's why print is so effective.
The coronavirus is having a devastating effect on global travel and tourism. Our recent All-Ireland survey of visitor attractions gives some insight into the impact of the pandemic and provides some advice.
The latest consumer sentiment survey from Fáilte Ireland (released on May 18) indicates that domestic consumers intentions to take a short break in the next six months has increased significantly.
These are extremely difficult times, and so we have put together some of our thoughts and advice on things you could do to attract visitors or increase revenue.
This pandemic will have a profound impact on us all. It is also going to change travel and tourism for years to come – travel preferences, travel patterns, and individual behaviours. What will change in the short term?
Visitor Brochures are proven as powerful influencers of visitors during their trips around Ireland. They are Superheros. If they could talk, this is what they might say...
The travel world has already changed, and we are entering a period which many are calling the 'New Normal’. You need to think about how it’s likely to impact your business and how you might need to do things differently.
'Hammer and the Dance' presents the strategic options available to governments to defeat the Coronavirus – do nothing, hammer, or dance. This will help you understand why Ireland is adopting the correct strategy and why we need to support it.
In truth, there is not very much positive news to report on at this time. Whenever there is, we will feature it here. It’s not surprising there is currently no good tourism news when most countries are virtually in lockdown.
The coronavirus pandemic is having a devastating impact on businesses in Ireland, particularly among the tourism-connected business. In response, Failte Ireland has created an excellent support hub on its corporate website.
