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Printed visitor brochures are green!
Printed visitor brochures are green!
Paper is one of the most recycled products in the world and epitomises the circular economy model of "make, use, recycle and reuse".
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Watch out for SUSPECT promotional opportunities, once we get through these difficult times!
Watch out for SUSPECT promotional opportunities, once we get through these difficult times!
Unfortunately, there are likely to be 'new' promoters poised to try and capitalise on the vulnerability of businesses during the coronavirus crisis. Here is some advice from Visitor International - the International Association of Visitor Information Providers.
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Ho Ho Ho what would they know about Marketing?
Ho Ho Ho what would they know about Marketing?
It turns out quite a lot! They are, after all, marketing powerhouses, driven by data and not spin. So what's one secret ingredient in their marketing mix that tourism could learn a lot from? We'll tell you!
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8 Reasons why Glance Brochure Display will win YOU business
8 Reasons why Glance Brochure Display will win YOU business
Visitor Brochures are proven to be the #1 influencer of visitors during a trip, provided they reach visitors in the right place and at the right time. That's where Glance Brochure Display comes into its own. Here are 8 reasons why Glance Brochure Display is so effective in winning you business. 
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In-destination Visitor Marketing for Winners
In-destination Visitor Marketing for Winners
Today, there are so many advertising channel options and so much spin and hype about the power and reach of each channel that, without a strategy, it is highly likely that much more than 50% of your advertising is wasted. Here is our view on Winners and Losers in Visitor Marketing.
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Influencing Visitors – FOUR myths debunked about brochures
Influencing Visitors – FOUR myths debunked about brochures
So, you think you are a smart marketer… but you don’t believe in targeting visitors during their Ireland trip through brochures. Here’s FOUR myths debunked and #3 is the biggest one!
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