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Visitor Research, News, Views and Tips and the latest on the Coronavirus Coronavirus updates and advice will be regularly added here
Visitor Brochures are Superheros
Visitor Brochures are Superheros
Visitor Brochures are proven as powerful influencers of visitors during their trips around Ireland. They are Superheros. If they could talk, this is what they might say...
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Influencing Visitors – FOUR myths debunked about brochures
Influencing Visitors – FOUR myths debunked about brochures
So, you think you are a smart marketer… but you don’t believe in targeting visitors during their Ireland trip through brochures. Here’s FOUR myths debunked and #3 is the biggest one!
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Smart marketers fish where the fish are, especially in a time of crisis
Smart marketers fish where the fish are, especially in a time of crisis
The best strategy is always to 'fish where the fish are'. This will be even more important when tourism and travel resume, when there will be less 'fish' about.
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Why Print is the Effective Way to Inform and Influence Visitors (even Neuroscience agrees)
Why Print is the Effective Way to Inform and Influence Visitors (even Neuroscience agrees)
Neuroscience studies support the view that reading on-screen tends to be more superficial, while reading on paper is deeper and more considered. Here's why print is so effective.
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Watch out for SUSPECT promotional opportunities, once we get through these difficult times!
Watch out for SUSPECT promotional opportunities, once we get through these difficult times!
Unfortunately, there are likely to be 'new' promoters poised to try and capitalise on the vulnerability of businesses during the coronavirus crisis. Here is some advice from Visitor International - the International Association of Visitor Information Providers.
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