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Visitor Research, News, Views and Tips and the latest on the Coronavirus Coronavirus updates and advice will be regularly added here
Coronavirus – Visitor Attraction business impact survey report highlights the challenges ahead and ideas
Coronavirus – Visitor Attraction business impact survey report highlights the challenges ahead and ideas
The coronavirus is having a devastating effect on global travel and tourism. Our recent All-Ireland survey of visitor attractions gives some insight into the impact of the pandemic and provides some advice.
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When travel resumes, visitor brochures will be Superheros
When travel resumes, visitor brochures will be Superheros
Visitor Brochures are proven as powerful influencers of visitors during their trips around Ireland. They are Superheros. If they could talk, this is what they might say...
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Green Shoots – Whatever the Good News is, it will appear here!
Green Shoots – Whatever the Good News is, it will appear here!
In truth, there is not very much positive news to report on at this time. Whenever there is, we will feature it here. It’s not surprising there is currently no good tourism news when most countries are virtually in lockdown.
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Watch out for SUSPECT promotional opportunities, once we get through these difficult times!
Watch out for SUSPECT promotional opportunities, once we get through these difficult times!
Unfortunately, there are likely to be 'new' promoters poised to try and capitalise on the vulnerability of businesses during the coronavirus crisis. Here is some advice from Visitor International - the International Association of Visitor Information Providers.
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Fáilte Ireland survey indicates visitors are moving from ‘dreaming’ to booking holidays
Fáilte Ireland survey indicates visitors are moving from ‘dreaming’ to booking holidays
The latest consumer sentiment survey from Fáilte Ireland (released on May 18) indicates that domestic consumers intentions to take a short break in the next six months has increased significantly.
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The Coronavirus – things for tourism businesses in Ireland to think about
The Coronavirus – things for tourism businesses in Ireland to think about
The travel world has already changed, and we are entering a period which many are calling the 'New Normal’. You need to think about how it’s likely to impact your business and how you might need to do things differently.
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Covid-19 Support Hub for Tourism Business
Covid-19 Support Hub for Tourism Business
The coronavirus pandemic is having a devastating impact on businesses in Ireland, particularly among the tourism-connected business. In response, Failte Ireland has created an excellent support hub on its corporate website.
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8 Reasons why Glance Brochure Display will win YOU business
8 Reasons why Glance Brochure Display will win YOU business
Visitor Brochures are proven to be the #1 influencer of visitors during a trip, provided they reach visitors in the right place and at the right time. That's where Glance Brochure Display comes into its own. Here are 8 reasons why Glance Brochure Display is so effective in winning you business. 
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20 ideas you should consider to win business and generate revenue
20 ideas you should consider to win business and generate revenue
These are extremely difficult times, and so we have put together some of our thoughts and advice on things you could do to attract visitors or increase revenue. 
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Where do U.S. Travellers feel safest at this time?
Where do U.S. Travellers feel safest at this time?
This is where travellers in the USA say they will feel safest when travel resumes. There may be some pointers for Ireland too.
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Smart marketers fish where the fish are, especially in a time of crisis
Smart marketers fish where the fish are, especially in a time of crisis
The best strategy is always to 'fish where the fish are'. This will be even more important when tourism and travel resume, when there will be less 'fish' about.
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Influencing Visitors – FOUR myths debunked about brochures
Influencing Visitors – FOUR myths debunked about brochures
So, you think you are a smart marketer… but you don’t believe in targeting visitors during their Ireland trip through brochures. Here’s FOUR myths debunked and #3 is the biggest one!
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