It turns out quite a lot! They are, after all, marketing powerhouses, driven by data and not spin. So what's one secret ingredient in their marketing mix that tourism could learn a lot from? We'll tell you!
Visitor Brochures are proven as powerful influencers of visitors during their trips around Ireland. They are Superheros. If they could talk, this is what they might say...
So, you think you are a smart marketer… but you don’t believe in targeting visitors during their Ireland trip through brochures. Here’s FOUR myths debunked and #3 is the biggest one!
Today, there are so many advertising channel options and so much spin and hype about the power and reach of each channel that, without a strategy, it is highly likely that much more than 50% of your advertising is wasted. Here is our view on Winners and Losers in Visitor Marketing.
The best strategy is always to 'fish where the fish are'. This will be even more important when tourism and travel resume, when there will be less 'fish' about.
Neuroscience studies support the view that reading on-screen tends to be more superficial, while reading on paper is deeper and more considered. Here's why print is so effective.
The experience of living through COVID-19 and the concern over climate is changing the world we live in, and it is changing travel patterns and consumer behaviours. There will winners and losers on the road to recovery.
Unfortunately, there are likely to be 'new' promoters poised to try and capitalise on the vulnerability of businesses during the coronavirus crisis. Here is some advice from Visitor International - the International Association of Visitor Information Providers.
Glance regularly undertakes visitor surveys. This gives an insight into who selects our guides and how we influence their 'visit and buy' actions. There are some good learnings from our 2021 visitor research. Check them out here.
Visitor Brochures are proven to be the #1 influencer of visitors during a trip, provided they reach visitors in the right place and at the right time. That's where Glance Brochure Display comes into its own. Here are 8 reasons why Glance Brochure Display is so effective in winning you business.
It turns out quite a lot! They are, after all, marketing powerhouses, driven by data and not spin. So what's one secret ingredient in their marketing mix that tourism could learn a lot from? We'll tell you!
Today, there are so many advertising channel options and so much spin and hype about the power and reach of each channel that, without a strategy, it is highly likely that much more than 50% of your advertising is wasted. Here is our view on Winners and Losers in Visitor Marketing.
The experience of living through COVID-19 and the concern over climate is changing the world we live in, and it is changing travel patterns and consumer behaviours. There will winners and losers on the road to recovery.
Glance regularly undertakes visitor surveys. This gives an insight into who selects our guides and how we influence their 'visit and buy' actions. There are some good learnings from our 2021 visitor research. Check them out here.
Visitor Brochures are proven as powerful influencers of visitors during their trips around Ireland. They are Superheros. If they could talk, this is what they might say...
The best strategy is always to 'fish where the fish are'. This will be even more important when tourism and travel resume, when there will be less 'fish' about.
Unfortunately, there are likely to be 'new' promoters poised to try and capitalise on the vulnerability of businesses during the coronavirus crisis. Here is some advice from Visitor International - the International Association of Visitor Information Providers.
Visitor Brochures are proven to be the #1 influencer of visitors during a trip, provided they reach visitors in the right place and at the right time. That's where Glance Brochure Display comes into its own. Here are 8 reasons why Glance Brochure Display is so effective in winning you business.
So, you think you are a smart marketer… but you don’t believe in targeting visitors during their Ireland trip through brochures. Here’s FOUR myths debunked and #3 is the biggest one!
Neuroscience studies support the view that reading on-screen tends to be more superficial, while reading on paper is deeper and more considered. Here's why print is so effective.
