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Visitor Brochures are Superheros

Visitor Brochures are the single biggest influencers of visitors during their trips around Ireland. Four out of every five visitors (whether from Ireland or overseas) pick up brochures during their trip and this influences the visit or buy actions of over seven in ten of them. They are also powerful because those on a trip actively select the brochures of their choice, and the very act of selection reflects their interest and this makes it highly likely they will act upon the information.

We know that brochures have special powers in stimulating demand and action! 

In fact, if a visitor brochure could speak, here is what it might say:


I am a Visitor Brochure

I am a Superhero for Ireland’s tourism businesses. Here’s why…

I have four special powers.

  • The Power to time travel – to be everywhere visitors in Ireland are… and precisely at the same time.
  • The Power to influence and guide visitors. (4 out of 5 choose me)
  • The Power to change minds. (73% of visitors are open to changing their minds based on my information)
  • The Power of extreme endurance. I never sleep. I stay alert 24/7 to be there when visitors want to know what to do next.

At the one time, I am ever-present in hotels, B&B’s, holiday homes, visitor attractions, tourist offices, transport points, and more.

I am the most trusted source for information, and I am a force for good.

I present visitors with great surprises and new discoveries.

I confer upon them the joy of anticipation, and great new knowledge to share with others.

I guide visitors to amazing experiences and I stay with them throughout their journey.

I frequently return home with them, to help them enjoy brilliant memories of special times, and to encourage others to visit.

In times of crisis, my powers become stronger. I influence those who are already here in Ireland, and who want to know what to do next. I show them what they can enjoy right NOW, and at the point of their decision.


Let us be your hero!

If you want your brochures to become Superheros, contact the Glance Promotions Brochure Display Team. We have special powers too!  When travel resumes we have the power to win you more business during these most challenging of times. We have been a force for good business for almost three decades.


Research confirms the Influence of Visitor Brochures during a trip

Ireland’s Number One Visitor Guides


Watch out for them on your travels!