Glance Brochure Display: The Proven Way to Win More Visitors

Visitor brochures are the #1 influencer of visitor decisions during a trip—but only if they reach visitors in the right place at the right time. That’s where Glance Brochure Display comes into its own.

Here are 8 reasons why Glance Brochure Display delivers results:

1. Ever-Present Where Visitors Are

Glance places your brochures exactly where visitors—both international and domestic—are most likely to see them and take action. Our network includes hotels, B&Bs, guesthouses, self-catering properties, holiday hostels, visitor attractions, conference venues, car hire desks, tourist shops, tourist offices, airports, ferry ports, and transport hubs.

2. Visitors Actively Select Brochures

Unlike traditional advertising, brochures are chosen by visitors from a Glance display. This active selection signals interest and dramatically increases the chance that they will visit or buy from your business.

3. Visitors Are Nearby and Ready to Act

Glance Brochure Displays reach visitors while they are in Ireland, close to your business, and looking for things to do. More than 6 in 10 visitors who pick up a brochure during their trip say they plan to visit or buy from a business they’ve read about.

4. Easy to Read, Instantly Accessible

Brochures and maps are always accessible, with no need for Wi-Fi, mobile data, or a charged phone. At the same time, they frequently prompt visitors to go online—to book, buy, or learn more.

5. Precision Targeting Maximises Value

You decide the distribution routes and areas where your brochures are displayed, ensuring zero waste. Plus, each brochure is typically seen by 3.5 visitors, amplifying your reach.

6. Brochures Engage, Absorb, and Drive Action

Reading a brochure is a more immersive experience than scrolling online. Visitors engage with multiple senses, making it easier to absorb information—and act on it.

7. More Trusted, More Shared

With growing scepticism around online ‘fake reviews’ and misleading content, brochures and maps stand out as trusted sources of information. They’re also easily shared with friends and family, reinforcing recommendations and increasing influence.

8. Offers and Deals Drive Decisions

Visitors love special offers, discounts, and value-adds. Brochures featuring exclusive deals can be the final nudge that turns interest into action.