New Global Research Reveals the Power of Visitor Brochures

Discover How Visitor Brochures Inspire Travel Choices, Bookings, and Spending

Fresh insights just released from the 2024 Visitor International Survey confirm that brochures, maps, and guides are a driving force in tourism.

With responses from over 3,600 travellers across 11 countries, this research highlights how print influences decisions, encourages exploration, and drives spending.

Brochures don’t just provide information—they spark discovery, prompt bookings, and keep businesses top of mind throughout a visitor’s journey. From spontaneous finds to planned experiences, travellers actively seek out print, making it an essential tool in tourism marketing.

Click here or below to explore the full 8-page report in the flipbook—read it online, download it, or share it.