Our business is guiding visitors to yours
Call 061 338 588
Reach Visitors Through
Glance Brochure Distribution
Across Ireland
Book early with Glance and put your business or destination in front of visitors from the start of the season.
Visitors make decisions throughout their trip. What will we do today? Where will we go next? What is nearby? What looks worth visiting?
Glance Brochure Display puts your business directly in front of visitors at those decision-making moments — in hotels, accommodation, attractions, airports, tourist offices and other high-footfall visitor locations.
Your brochure is there to be noticed, picked up, carried and acted on.
It is a simple idea with real marketing power: make it easy for visitors to discover you while they are already in the destination and looking for things to do.
One of the great strengths of brochure display is that the visitor makes the first move.
They see something that interests them and choose to pick it up. That act of selection matters. It means your message is reaching someone who has already shown an interest in what you offer — whether that is an attraction, activity, experience, destination, tour, event or visitor service.
And brochure users are particularly valuable to tourism businesses. 96% are Free Independent Travellers — people travelling independently by car, public transport, bicycle or on foot, with the flexibility to change their plans and visit somewhere that captures their attention.
The opportunity goes well beyond awareness.
Research among brochure users found that, during a trip:
That is what makes brochure display such a powerful tourism marketing opportunity. You are reaching people who are already exploring, considering their options and deciding how to spend their time and money.
A brochure works hand-in-hand with your website, booking engine and other digital marketing.
It can introduce visitors to your business, give them a reason to find out more and provide an immediate route to your website, QR code, phone number or booking platform.
89% of brochure users went online while reading, or immediately after reading, something in print.
That makes the brochure an effective bridge between physical discovery and digital action.
Search and AI are particularly useful when visitors know what they want to ask. A brochure can do something different: introduce an attraction, experience or place they had never thought to search for in the first place.
A good brochure can keep working long after it leaves the display.
Research found that 84% keep brochures of interest for the duration of their trip, while 95% share brochures, with an average of 2.3 other people.
So your message can travel with the visitor — into the hotel room, the car or the café, or become part of the conversation when a couple, family or group decides what to do next.
Glance Brochure Displays are positioned in high-footfall visitor locations including hotels and other accommodation, attractions, tourist offices, airports and gateways.
You can target the areas that matter to your business, with Glance distribution available across Clare, Cork, Dublin, Galway, Kildare, Kilkenny, Killarney, Limerick, Waterford, Wexford, Dublin, Cork & Shannon Airports.
Glance operates dedicated brochure displays at Dublin Airport Terminal 1 and Terminal 2, giving tourism businesses an opportunity to reach visitors as they arrive and begin making plans for their time in Ireland.
The displays are located in the Terminal 1 main arrivals hall and Terminal 2 Car Hire Concourse, and businesses can choose to feature in either terminal or both.
It is an especially valuable moment to be visible: visitors have arrived, much of their trip is ahead of them, and they are receptive to ideas about where to go, what to see and what to experience.
Getting brochures into visitor locations is only part of the job. Keeping them available and looking good matters too.
Glance’s on-the-road teams distribute, merchandise and replenish the displays throughout the season, helping keep your brochures visible and available to visitors.
You provide the brochure. Glance takes care of putting it in front of visitors.
Brochure Display gives tourism businesses the opportunity to reach visitors after they arrive, while they are exploring and while their plans can be shaped.
Your next customer may already be in Ireland — in a hotel reception, an attraction, an airport or a visitor information point — thinking: what will we do next?
If you are considering Brochure Display, talk to us at Glance about the best way to use it for your business, attraction or destination.
We can advise on availability, locations, timings and the most effective approach for your objectives and budget. We can also talk you through other Glance opportunities, including The Daily Adventure Visitor Guide, whereCARDS, Discovery Screens, whereMAPS, YourDailyAdventure.com, and our Design, Print and Distribution service — and advise where a combination of channels could extend your reach.
Contact us, and we’ll help you choose the right way forward.
Email: Info@Glance.ie
Tel: 061 338 588
www.Glance.ie/options
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Research statistics quoted above are from Visitor International’s Ireland Survey of 1,153 visitors, undertaken as part of the association’s Global Research programme. Visitor International is the International Association of Visitor Information Providers, and Glance is its Irish member.
Research note: the findings describe the behaviour and actions of brochure users across their trip and should not be interpreted as the impact of any one individual brochure.
Watch out for them on your travels!