Put Your Business in the Picture. Book early for 2027.

Glance Discovery Screens are large-format digital screens positioned in hotels, attractions and other high-footfall visitor locations — putting tourism businesses in front of people who are already out exploring and looking for ideas on what to see, do and experience.

The screens feature strong visual content from attractions, activities, experiences and destinations, using photography, animation or video supported by a clear, concise message.

But it is where the screens are seen that makes the opportunity particularly valuable.

The Right Setting Makes a Difference

In a hotel, visitors are in exactly the kind of environment where decisions about their trip are being made.

They are checking in, passing through reception, relaxing in the lobby, meeting friends or family, planning tomorrow, filling a free afternoon or simply looking for something interesting nearby.

A Discovery Screen becomes part of that environment — presenting ideas at a moment when visitors have both the time and the reason to notice them.

At visitor attractions, the opportunity is slightly different but equally valuable. Someone who is already visiting one attraction is clearly interested in exploring. A well-positioned screen can introduce another experience, another place or another reason to extend their day.

The audience is already in visitor mode.

That is what makes Glance Discovery Screens different from simply placing a digital message in front of a general audience. The people seeing the screen are already travelling, already spending and already considering what to do next.

Turn Attention Into Discovery

Tourism is highly visual, so the screen can let the experience do much of the talking.

A dramatic landscape. A family activity. A boat trip. A castle. A garden. A guided tour. An outdoor adventure. A cultural experience. Somewhere worth making a journey for.

The right image can create interest in seconds.

Content can use static creative, animation or video, designed to work effectively in a silent screen environment. The message does not need to explain everything about the business. It needs to do something more fundamental:

make the visitor want to know more.

For businesses that may be unfamiliar to the visitor, that moment of discovery can be particularly important. Before someone can search for you, visit your website or book, they first need a reason to think about you.

Discovery Screens can provide it.

Reach Visitors While Decisions Are Flexible

Visitors rarely make every decision about a trip in advance.

Once they are in a destination, plans develop around the weather, recommendations, available time, travelling companions and what they discover along the way.

A couple may decide where to go tomorrow over breakfast. A family may be looking for an afternoon activity. Someone staying for several nights may want to explore further afield.

That creates opportunities for businesses that get themselves seen while those decisions are taking shape.

Discovery Screens can help put your attraction, activity, destination or experience into consideration at exactly that point.

From the Screen to Their Phone

The screen creates the introduction. The visitor’s phone can take things further.

After seeing something that interests them, they can search for the business, visit its website, check directions, find out more, look at availability or make a booking.

It is a natural visitor journey:

See it. Discover it. Check it. Visit it.

This is where in-destination digital media can work particularly well. The screen gives visitors something new to discover; their own phone gives them an immediate way to act on that interest.

Add Another Strong Visitor Touchpoint

Visitors encounter businesses through a mixture of recommendations, print, signage, online search and digital media.

Discovery Screens add another highly visible touchpoint within the places visitors are already spending time.

For businesses using other Glance media, the screens can reinforce visibility and help build recognition across different parts of the visitor journey.

For businesses new to Glance, they provide a straightforward way to reach visitors directly inside the visitor environment.

Flexible, Targeted and Managed by Glance

Campaigns can be planned around the locations and periods that make most sense for your business.

Glance can also help with the creative, ensuring the message is designed for the screen environment and communicates quickly.

The result is a simple way to add high-impact, in-destination digital exposure to your visitor marketing — placing your business in front of an audience with a genuine reason to pay attention.

Put Your Business in the Picture

If you are considering Glance Discovery Screens, talk to us about the best way to use them for your business, attraction or destination.

We can advise on availability, locations, timings and the most effective approach for your objectives and budget. We can also talk you through other Glance opportunities, including Brochure Displays, Airport Brochure Displays, The Daily Adventure Visitor Guide, whereCARDS, whereMAPS, YourDailyAdventure.com, and our Design, Print and Distribution service — and advise where a combination of channels could extend your reach.

Could Your Hotel or Attraction Be Interested in Hosting a Discovery Screen?

Glance is also interested in hearing from hotels, visitor attractions and other high-footfall visitor locations interested in hosting a Discovery Screen. See how the screens work for host locations here.

Talk to Glance to find out more.