Dublin, Cork and Shannon Airports recorded more than 21 million passenger arrivals in 2025 — and the latest figures show further growth in 2026, with that upward trend expected to continue in 2027. Glance Brochure Displays put your brochure, business, destination or message in front of visitors at the start of their trip, when independent travellers are shaping their itinerary and deciding where to go and what to include.
Ireland’s three major international gateways provide a particularly valuable opportunity to influence visitors early in their journey. In 2025, Dublin Airport recorded 18.2 million arrivals, Cork Airport 1.7 million and Shannon Airport 1.1 million — more than 21 million arrivals combined.
The opportunity is growing. In the first six months of 2026, Dublin, Cork and Shannon recorded a combined 10.3 million arrivals, approximately 6% more than during the same period in 2025.
For attractions, activities, tours, experiences, transport providers, towns, cities, destinations and other tourism businesses, airport brochure displays provide something particularly valuable: access to visitors while their plans are flexible and there is time to influence what they add to their itinerary.
Dublin Airport welcomes over 18 million arrivals, making it by far Ireland’s largest aviation gateway.
Glance brochure displays are positioned in key visitor areas, including Terminal 1 Arrivals and the Terminal 2 car rental area, putting visitor information within easy reach as passengers enter Ireland and begin making decisions about where to go and what to do.
For businesses seeking national exposure, Dublin provides access to a substantial mix of domestic and international travellers at one of the most important decision points of their trip.
Cork Airport welcomed more than 1.7 million arrivals in 2025. In the first half of 2026 alone it recorded just over 801,000 arrivals.
Glance brochure displays in the arrivals area, provide a strong opportunity to reach independent visitors heading into Cork, Kerry and other destinations throughout the south and west.
Shannon Airport recorded more than 1.1 million arrivals in 2025, while arrivals in the first half of 2026 reached approximately 574,000.
Its location makes Shannon an important gateway for visitors exploring Ireland’s west, including Clare, Limerick, Galway, Kerry and the Wild Atlantic Way.
Glance displays in the arrivals area reach visitors as they begin that journey.
Airport arrivals combine high visitor numbers with excellent timing. Visitors have arrived, many are travelling independently, and decisions about attractions, activities, routes and places to visit can remain open.
Research from Visitor International among 1,153 brochure users in Ireland shows how influential printed visitor information can be during a trip:
That last figure is particularly important. Brochures do not compete with digital marketing. They drive discovery, and digital often follows.
Glance Airport Brochure Display opportunities are available at Dublin, Cork and Shannon Airports, with each display period running for three months.
Q1: starts January — book by end November
Q2: starts April — book by end February
Q3: starts July — book by end May
Q4: starts October — book by end August
Spaces are limited, so early booking is recommended.
If you are considering Brochure Display at Dublin, Cork or Shannon Airport, talk to us at Glance about the best way to use it for your business, attraction or destination.
We can advise on availability, locations, timings and the most effective approach for your objectives and budget. We can also talk you through other Glance opportunities, including General Brochure Displays, The Daily Adventure Visitor Guides, whereCARDS, Discovery Screens, whereMAPS, YourDailyAdventure.com, and our Design, Print and Distribution service — and advise where a combination of channels could extend your reach.
Contact us and we’ll help you choose the right way forward.
Email: Info@Glance.ie
Tel: 061 338 588
www.Glance.ie/options
Watch out for them on your travels!