whereCARDS help guide more tourists in Dublin to your business

whereCARDS are pocket-sized, practical—and completely hassle-free. Glance designs, prints, and distributes them for you, placing your message directly into the hands of tourists exploring Dublin. It’s a simple, cost-efficient way to stay visible and relevant at the very moment tourists are deciding what to do next.

With over 7.2 million visitors to Dublin each year—including over 4 million from overseas—the opportunity is clear. Close to two-thirds of all overseas tourists to Ireland spend time in Dublin. Being present where they look for ideas gives your business a strong advantage.

Watch whereCARDS explained in one minute

Watch this short overview to see how whereCARDS connect your business with tourists as they explore Dublin.

whereCARDS distribution and reach

whereCARDS are displayed on a wide network of branded stands in high-profile, tourist-friendly locations across Dublin, with additional selective coverage in surrounding counties.

These include hotels, visitor attractions and other places where tourists naturally pause, browse, and plan.

The Dublin whereCARDS Tourist Power Zone

Dublin attracts tourists year-round, creating a consistent flow of opportunity.

• Over 7.2 million visitors annually (including more than 4 million from overseas)
• Visitor spend exceeds €3.1 billion
• 59% of overseas tourists to Ireland visit Dublin
• Overseas Tourists spend an average of 4.8 nights in Dublin

Dublin City and County sit at the heart of the whereCARDS network, with additional reach into nearby counties—helping extend your visibility even further.

Why include whereCARDS in your marketing mix?

whereCARDS are not designed to replace your brochures (unless you choose to). Instead, they work alongside them—broadening your reach and increasing the chances of being seen and chosen.

Reach: Produce and distribute more cards within your budget, helping you connect with more tourists across Dublin.

Quality: Well-designed, highly visible, and placed in locations tourists actively engage with.

Impact: Clear, consistent presentation helps tourists quickly understand your offer and take the next step.

Practical size: Large enough to inform, compact enough to keep—easy to carry and refer back to.

Cost-effective: Lower production costs than traditional brochures, with added efficiencies from seasonal print runs.

Easy to share: Cards are often passed between tourists or recommended by staff—adding a layer of trust and influence.

Seasonal flexibility: Refresh your message each season to stay relevant and timely.

Fully managed: Displays are maintained, stocked, and kept visible—ensuring your card is always presented well.

Hassle-free: From design to print to distribution, everything is handled—freeing up your time.

Flexible print mix: Use whereCARDS to complement your brochures—or rebalance your print approach if it suits.

Interested?

If you would like to feature on Dublin whereCARDS or learn more, we would be glad to talk it through.

Contact Glance Visitor Media

Email: rose@glance.ie or Phone: 01 902 2117