Book NOW for 2027 – the Guides are closing out early to be in the market sooner.
Your Daily Adventure is Ireland’s #1 visitor guide series, created to help visitors discover more of Ireland while they are here. The guides bring together ideas on attractions, activities, experiences, places to visit, food, culture and things to do, giving readers a useful source of inspiration as they plan their days.
For tourism businesses and destinations, that creates an opportunity to be discovered at an important point in the visitor journey — when people are already travelling, exploring and deciding what to do next.
In 2027, 500,000 guides will be distributed through more than 1,500 visitor locations across Ireland, with a projected readership of 1.3 million+ visitors and trip-takers.
Your Daily Adventure is published in five regional editions:
Dublin | Cork & Kerry | West | South East | Shannon Region
Each edition focuses on the places, attractions and experiences relevant to visitors exploring that part of Ireland. Businesses can feature in the edition most relevant to their market, or across several editions where a wider reach makes sense.
The guides are distributed throughout the visitor journey, including hotels and other accommodation, attractions, tourist offices, transport hubs and other high-footfall visitor locations. They are also available at Dublin Airport Terminal 1 and Terminal 2, Cork Airport and Shannon Airport.
This combination of regional content and wide distribution means your business can reach visitors where they stay, where they travel and where they look for ideas.
The core promotional opportunity in Your Daily Adventure is the editorial-style visitor profiles.
A profile gives you space to explain what makes your attraction, experience, destination or business worth discovering. Strong photography, engaging copy, practical visitor information and clear contact details work together to give readers a reason to consider you.
Profiles are available in full-page, half-page, third-page and sixth-page formats, giving you the flexibility to choose the presence that best suits your objectives and budget.
The strength of Your Daily Adventure is not simply how many people it reaches, but who those readers are and when it reaches them.
Over 95% are free independent travellers, with the freedom to decide where they go and what they do. 79% travel primarily by car, making a wide range of attractions, activities and experiences accessible during their trip.
The readership is concentrated in valuable visitor groups. 94% fall within the 25–75 age range, including younger experience seekers, prime spenders and cultural explorers. 65% of readers are women, while 81% travel as couples or families.
The audience also combines domestic and international visitors, with approximately 72% from Ireland and 28% from overseas.
These are visitors with the freedom, interest and opportunity to add experiences to their plans.
Every copy of Your Daily Adventure is actively picked up by a reader looking for visitor information and ideas.
That matters because it means the audience has already chosen to engage with the publication.
And the guides have a long life. 87% of readers keep their guide throughout their trip, while 62% take it home afterwards — giving profiles repeated opportunities to be seen during the visit and, for many readers, beyond it.
Print also leads naturally into digital. 87% of readers go online while or after reading the guide to find out more, plan, book or buy. The guide can introduce someone to your business; your website and other digital channels can then pr
ovide the detail they need to take the next step.
A further 62% take their guide home, either as a memento or to share.
Visitors cannot search for somewhere they do not know exists.
Your Daily Adventure helps introduce readers to places, attractions and experiences that may not have been part of their original plans. A well-presented profile can create that first moment of discovery and give them a reason to find out more.
Every participating profile also receives inclusion in the digital editions and on YourDailyAdventure.com, extending its presence beyond the printed guide.
Glance researches Your Daily Adventure readers to help understand who uses the guides, how they travel and what they do after reading them.
Our reader research, based on feedback from 1,648 readers, gives tourism marketers a detailed picture of the audience reached through the guides and the way readers respond to them.
READ THE LATEST ADVENTURE READER RESEARCH 2026 (still underway). Click Here.
We can also talk you through other Glance opportunities, including Brochure Displays, Airport Brochure Displays, whereCARDS, Discovery Screens, whereMAPS, YourDailyAdventure.com, and our Design, Print and Distribution service — and advise where a combination of channels could extend your reach.
Contact us and we’ll help you choose the right way forward.
Email: Info@Glance.ie
Tel: 061 338 588
www.Glance.ie/options
Watch out for them on your travels!