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Daily Adventure Research
Daily Adventure Research
New primary research from The Daily Adventure 2024 Readers Survey provides compelling evidence of how Ireland’s #1 visitor guides influence visitor behaviour. Based on insights from over 1,400 respondents, the findings reinforce the essential role of The Daily Adventure in guiding visitors
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In-destination Visitor Marketing for Winners
In-destination Visitor Marketing for Winners
Today, there are so many advertising channel options and so much spin and hype about the power and reach of each channel that, without a strategy, it is highly likely that much more than 50% of your advertising is wasted. Here is our view on Winners and Losers in Visitor Marketing.
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Influencing Visitors – FOUR myths debunked about brochures
Influencing Visitors – FOUR myths debunked about brochures
So, you think you are a smart marketer… but you don’t believe in targeting visitors during their Ireland trip through brochures. Here’s FOUR myths debunked and #3 is the biggest one!
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Tourism Marketers Comparison Chart
Tourism Marketers Comparison Chart
Before you choose your marketing promotional channel, take a moment to explore the comparison chart and see how each option aligns with your promotional goals. Discover the best strategies to connect with visitors and win business.
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Visitor Brochures are Superheros
Visitor Brochures are Superheros
Visitor Brochures are proven as powerful influencers of visitors during their trips around Ireland. They are Superheros. If they could talk, this is what they might say...
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Why Print is the Effective Way to Inform and Influence Visitors (even Neuroscience agrees)
Why Print is the Effective Way to Inform and Influence Visitors (even Neuroscience agrees)
Neuroscience studies support the view that reading on-screen tends to be more superficial, while reading on paper is deeper and more considered. Here's why print is so effective.
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Printed visitor brochures are green!
Printed visitor brochures are green!
Paper is one of the most recycled products in the world and epitomises the circular economy model of "make, use, recycle and reuse".
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Watch out for SUSPECT promotional opportunities, once we get through these difficult times!
Watch out for SUSPECT promotional opportunities, once we get through these difficult times!
Unfortunately, there are likely to be 'new' promoters poised to try and capitalise on the vulnerability of businesses during the coronavirus crisis. Here is some advice from Visitor International - the International Association of Visitor Information Providers.
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